Author: kieran

Seeing as shopping feeds are now part of SEO, in the US at least. I started down the rabbit hole feed optimization + management and Google Ads PLA campaign structuring, to figure out how it all works. This post is my own list of resources and guides that I’ve found useful. Thought it would be… Continue reading Learn Google Shopping Optimisation

I started this list of Regex strings that I find useful in Google Analytics & Google Data Studio. Some examples are specific to Shopify & and some are more generic. The intended use case for something like RegExp Match filter in GA or in GDS; custom metric formulas. RegExp match Shopify product URL’s under collections… Continue reading Some RegExp for Shopify

I often use something like this for briefing informational/bloggy type article content over to copywriters. It’s to help them get on-point with SEO. For blog content especially, a frustration I’ve had seems to come from lack of detail in briefs combined with copywriters with a tendency to go in tangents and waffle. I’ve had articles… Continue reading A Template for Blog Content Briefs

If you’ve spent time editing out wacky copywriter formatting “choices” and word processing-isms then you know the pain here. The situation: Brief over a topic skeleton (me, 15 min) Draft written (them, a week) Edits suggested (me, 10 min) Edits made (them, 1-2 days) Final review (me, 10 mins) Copy all & paste into CMS… Continue reading Publishing with just enough (but not too much) text style & format

I made this list purely out of interest because there is some great Technical SEO content out there that is under-rated and I wanted to do more justice than a bookmark 🙂 A perspective on .htaccess based redirect performance implications and why you should maybe not use .htaccess for redirects:https://www.danielmorell.com/guides/htaccess-seo/basics/dont-use-htaccess-unless-you-must An interesting case-study on the… Continue reading List of interesting Tech SEO links

Find out what is already appearing in PAA sections Include these questions near-verbatim in your content. Understand the search intent, what kind of answer are they trying to find? Provide an answer that is immediate, factual, succinct, and meets searcher intent. Structure your article around questions. Use FAQPage schema markup (Optional) What is PAA in… Continue reading How do you appear on People Also Ask?

When starting in an SEO career I found a large gap of reliable information around SEO tools. I would have a list of basic questions floating in my mind that the software creator would seemingly struggl to answer. I’d have questions like this: What does it do? The full feature list of separate features, named… Continue reading My list of over 340 SEO tools