When starting in an SEO career I found a large gap of reliable information around SEO tools. I would have a list of basic questions floating in my mind that the software creator would seemingly struggl to answer.

I’d have questions like this:

What does it do?

The full feature list of separate features, named in an industry standard way. I mean some tools struggle to say they have a “keyword rank tracker” as a feature and instead call some marketing spin like “level up your SEO”.

What does it do well? From the claimed or obvious things it does, I then want to know which ones are known to be killer or is it known for being great at.

• What do other people think of a tool?
• How does this help me, as an SEO, deliver better work?
• How much does it cost?

I’m hoping with this list, categorised and tagged as I’ve done, makes makes it a little bit easier for others trying to answer some of these questions too.