- Find out what is already appearing in PAA sections
- Include these questions near-verbatim in your content.
- Understand the search intent, what kind of answer are they trying to find?
- Provide an answer that is immediate, factual, succinct, and meets searcher intent.
- Structure your article around questions.
- Use FAQPage schema markup (Optional)
What is PAA in SEO?
PAA or People Also Ask is a type of rich result that displays question and answer pairs that Google – below is an example from a Google SERP.
This is a quick summary for my own reference around how to write.