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How do you appear on People Also Ask?

  1. Find out what is already appearing in PAA sections
  2. Include these questions near-verbatim in your content.
  3. Understand the search intent, what kind of answer are they trying to find?
  4. Provide an answer that is immediate, factual, succinct, and meets searcher intent.
  5. Structure your article around questions.
  6. Use FAQPage schema markup (Optional)

What is PAA in SEO?

PAA or People Also Ask is a type of rich result that displays question and answer pairs that Google – below is an example from a Google SERP.

snip from a Google SERP on “types of rice” showing the People also ask feature

This is a quick summary for my own reference around how to write.

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